Rabble Rousing Random Ramblings: A McKinsey report analyzes the mixed performance of multinationals in India

March 09, 2005

A McKinsey report analyzes the mixed performance of multinationals in India

Kuldeep Jain, Nigel Manson and Shirish Sankhe look at why several globally successful multinational firms are not so successful in their Indian operations. They attribute it to a mix of several factors: market entry strategies, lack of understanding of local consumers & business conditions, niche high-end market segment, having expatriate Indians heading operations, overdependence on JVs among others. Some of the success stories are those of Hyundai's Santro, LG's TV sets and HLL's Wheel.

Rambled @ 8:29 PM

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A McKinsey report analyzes the mixed performance of multinationals in India

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