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McKinsey Quarterly - The problems of multi-channel marketingUnplanned multi-channel marketing can in fact end up increasing costs, as banks and airlines have found out over the pat couple of years. A McKinsey Quarterly report looks at how companies can respond to such a situation and at the same time ensure that customers are satisfied.
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Previous PostsTime Magazine and blogsIn one of my more philosophical moods a couple of ... Mihir Bose on how the calamity caused by the tsuna... FireFox's two page ad in the NY Times on December ... Could the under-sea earthquake have resulted in al... Slate Magazine compares Iraq and Vietnam. Joining a tsunami warning system by itself is not ... If you're in a teleconference, chances are you're ...
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